Different from traditional sales doctrine books, The Tao of Sales presents an eclectic conversation about effective methods for success in sales based on simplicity, questioning, ownership, ethics, and working smart.  The Tao of Sales gives a plethora of tips regarding a simple, organic sales process that is a collaboration between the salesperson and the prospect rather than the competition.    The author uses personal experiences to underscore many of the methods, principles, and points.  Because sales advice and training take many forms, shapes, and colors, he encourages practitioners to make educated choices and to apply what resonates from within.  The Tao of Sales is geared for the novice, the beginner, those needing to make choices or changes, and those looking for a better way.